I didn’t build Anti-Norm because I wanted to run a studio.
I built it because I was tired of watching brilliant women water down their message — just to keep up with an algorithm.

I started my first brand as a personal trainer. I had no marketing budget, no followers, and no formula — just a gut feeling, a deep understanding of people, and a whole lot of creative energy.

What I did have was this:
A way of showing up that felt different.
And people noticed.
I was booked out within months — because the way I communicated online felt real.
It wasn’t about polished content. It was about clarity, connection, and confidence.

That instinct turned into a skill. That skill became a strategy.
And over the years, I helped over 100 founders do the same:
Find their voice. Own their story. And build a brand that’s actually felt online.

But I kept seeing the same thing:
Women building incredible businesses behind the scenes — but second-guessing every post.
Playing small. Following the “rules.”
Fitting in — when they should be standing the fuck out.

So I created Anti-Norm.
Not to follow trends — but to rewrite the way brands build presence online.
We’re not here to fill the feed. We’re here to say something that sticks.